Welcome! I’m April – a versatile Business Performance & Process Analyst with a creative edge.
Currently part of the Process Optimisation (CI) Team in the BPO sector, I specialise in uncovering efficiencies, driving continuous improvement, and transforming data into actionable business insights. My professional journey spans both analytical and creative industries, underpinned by a strong foundation in client relations and strategic thinking.
Before pivoting to business operations, I spent over a decade as an executive in the games and toys industry, leading retail, marketing, and event initiatives for global gaming brands. My experience includes directing marketing campaigns, organising large-scale events, and collaborating with cross-functional teams to deliver high-impact results.
Outside of the corporate sphere, I’m also a self-taught artist with a passion for comic-style illustration. I’ve directed and created visual content for indie game studios, solo developers, and major gaming companies – from livestream branding to social media campaigns.
This portfolio reflects the intersection of my analytical mindset and creative spirit. Whether you’re here for strategic insights, process innovation, or visual storytelling – I’m excited to share my work with you.
